认证概述

The 万象城 数字媒体销售证书 (DMSC) is the highest industry credential for digital media sales professionals. Individuals who earn the certification have demonstrated their knowledge and competency in the content areas outlined in the DMSC Exam Blueprint, and are dedicated to upholding high standards of ethical and professional practice in the industry. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DMSC designation.

数字媒体销售人员是咨询型的, 批判性思维, marketing professionals tasked with driving revenue by selling digital advertising. They accomplish this by understanding the digital ecosystem, 确认客户的营销目标, 并提供有影响力的解决方案.

Successful and knowledgeable digital media salespeople should have a fundamental understanding of these four areas covered in the exam:

  1. Comprehending the Digital Advertising Ecosystem
  2. 销售数字媒体
  3. 管理数字广告活动
  4. 分析运动性能

常见问题

认证过程

1) 接触万象城

Before starting the application process, 万象城 Members can 接触万象城 支付他们的考试费用. Paying with 万象城 will reduce the exam fee from US dollars to Canadian (i.e. instead of paying $500 USD you would pay $500 CDN).

非成员国 can start their application directly on the 万象城万象城登录网站 然后跳到第三步.

2) 申请认证

After obtaining your discount code from 万象城, all applicants will need to apply for certification on the 万象城万象城登录网站.

During the application process you will be asked to submit your payment for the exam, 在这里 you will enter discount code which will reduce your fee to $0 since you would have already paid, (接触万象城 以获取您的独特代码).

3) 安排你的考试

Once the application process is complete the exam can be scheduled and taken at anytime at one of the many Pearson test centres throughout Canada. 你可以找到离你最近的考试中心 在这里.

4) 研究!

通过复习来准备考试 万象城数字媒体销售候选人手册. You may also be interested in attending one of our 数字媒体销售两天 in-person 培训 course which covers all of the topics that appear in the exam, 虽然这不是必需的.

6) 参加考试

The 2-hour computer-based exam is offered in a controlled test centre (Pearson VUE) with various locations in major cities throughout Canada. You will be given a pass/no pass mark immediate at the centre with the certification mailed to you a few weeks after.

参加考试

The 2-hour computer-based exam is offered in a controlled test centre (Pearson VUE). When you arrive at the testing facility you will need to provide two (2) IDs that match your application name.

The exam contains 100 multiple-choice questions covering four (4) basic areas:

  • 了解数字广告生态系统
  • 销售数字广告解决方案
  • 管理数字广告活动
  • 评估性能

You will be given a pass/no pass mark immediately at the centre with the certification mailed to you a few weeks after.

考试费用

万象城 is offering its members preferential rates compared to the standard 万象城 US rates, 参见下面的定价. If you are not yet an 万象城 member but would like to join, please 点击这里.

万象城成员 非成员国

考试费用 (includes a $50 non-refundable application fee)
500美元+ HST /销售税 600美元+ HST /销售税

重考费 (如考生第一次未通过)
125美元+ HST /销售税 175美元+ HST /销售税

取消费用 (with > 24 hours notice)
$0(已退还考试费用)

取消费用 (提前24小时通知,我.e. “不显示”)
$115

*请 note that the Certification fees are in Canadian dollars. 请 万象城登录 重考任何一门考试. The registration link above is for new certifications only.

*提供团体费用, 万象城登录 的更多信息

验证一个认证

The Certification Department of 万象城 shall release the name and certification status of those who have successfully completed the Digital Certification examinations and who have met all certification requirements upon request. 请 email Certification Department of 万象城 at certification@iab.com with the candidate’s full name, company and title.

重新认证

The 万象城 Digital Media Sales Certificate expires after two years. 维持你的认证, all candidates must first demonstrate continued work in digital media sales, as defined as a minimum of 12 months total employment out of the previous 24 months in addition to one of the below options.

1) Accumulate 24 continuing education credits via conferences, 学习会话, 在线研讨会, 培训, 等. 赚学分很容易. Credits must be related to the competency requirements of the Digital Media Sales certification examination. 看看合格.

OR

2)重考. You should apply at least three months before their certification is due to expire in order to have sufficient time to schedule and take the exam in a test window.

To apply for re-certification please contact 万象城 at certification@iab.com